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 Post subject: Internet Advertising Question
PostPosted: Wed Aug 21, 2013 11:07 am 
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Joined: Mon Sep 18, 2006 5:39 pm
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Location: Jersey City
I have a question that I can not answer for myself.

As some may know, the once-famous soccer name New York Cosmos has been revived this season with a start-up team playing in what amounts to the second division of soccer in North America. The Cosmos, not to be confused with the NY MLS expansion team that was looking at stadium sites in Flushing, plays its home games on Long Island at Hofstra.

As it happens, I visit some specialty soccer websites and I live in the metropolitan area. I see ads for Cosmos tickets when I visit soccer sites. But I also see them on other sites, some not even related to sports.

I'm wondering if the ad technology has gotten so sophisticated that my devices can be used to target me as a niche ad recipient, or are the Cosmos saturating the advertising so much that everyone gets the ads.

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 Post subject: Re: Internet Advertising Question
PostPosted: Wed Aug 21, 2013 11:55 am 
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Joined: Mon Sep 18, 2006 6:15 pm
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Location: The District
The Internet probably knows you better than you know yourself. The ad targeting is really powerful these days, especially if you have a gmail account. It has much more to do with your personal Internet behaviors than the Cosmos spending a fortune on advertising is my educated guess.

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 Post subject: Re: Internet Advertising Question
PostPosted: Wed Aug 21, 2013 6:28 pm 
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Joined: Mon Sep 18, 2006 4:55 pm
Posts: 10583
Location: and Changing Speeds
Every time you visit any site anywhere, that site and any third party advertising space on that site all individually stick a little cookie/tag in your browser to indicate your interests/preferences and you are served ads at any other site that you go to be ad software that reads your preferences based on your past surfing experiences to serve you more relevant ads...probably.

you actually have significantly more control over that situation than most people are aware of: http://www.youradchoices.com/

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